Service: Google Ads

Google Ads management that tracks revenue, not just clicks

AI-optimised Google Search and Performance Max campaigns for Australian small businesses. Every dollar tracked to booked jobs and revenue. No wasted spend on clicks that never convert.

Revenue tracking, not vanity metricsAI bid optimisationCRM integratedNo lock-in contracts
What We Do Differently

Most Google Ads agencies optimise for clicks. We optimise for revenue.

The difference between average and excellent Google Ads management is what you measure. We connect your campaigns to your CRM so every keyword, ad, and bid decision is based on which searches produce real customers.

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CRM and conversion tracking

We connect Google Ads to your CRM from day one. Every call, form submission, and booking is tracked back to the keyword and campaign that drove it. No more guessing which spend works.

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AI-powered bid management

Google’s smart bidding algorithms optimise bids thousands of times per day based on device, location, time, audience, and intent signals. We configure and guide these systems to maximise your specific revenue goals.

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Search and Performance Max

We run Google Search campaigns for high-intent local searches and layer Performance Max across Google’s entire network to capture demand at every stage of the buying journey.

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Monthly reporting that makes sense

No dashboards full of impressions and CTR. Your monthly report covers cost per lead, cost per acquisition, revenue attributable to Google Ads, and what we are doing next month to improve it.

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Local geo-targeting

Campaigns targeted to your exact service area at suburb level. Bid adjustments for your highest-value locations. No spend wasted on clicks from outside your delivery area.

Lead follow-up automation

Every Google Ads lead triggers an automated CRM sequence: immediate SMS and email response, follow-up reminders, and pipeline tracking. The click that becomes a customer, automatically.

Our Process

How we set up and manage your Google Ads

01

Audit and strategy

We audit your existing campaigns (or research your competitors if starting fresh), identify wasted spend and missed opportunities, and build a campaign structure targeting your highest-value keywords.

02

Build and launch

Campaign build, conversion tracking setup, CRM integration, landing page review. Everything is configured for revenue tracking before we spend a dollar.

03

Optimise and report

Ongoing bid management, negative keyword maintenance, ad copy testing, and monthly reporting. You always know what your Google Ads is generating in real revenue.

FAQ

Google Ads questions answered

What is the minimum Google Ads budget for a small Australian business?
We recommend a meaningful ad budget to generate enough data for optimisation. In highly competitive industries like legal, financial, or dental services the recommended minimum is higher. Our management fee is separate from your ad spend budget, which goes directly to Google.
How long before Google Ads starts generating results?
Search campaigns typically generate enquiries within the first week of launch. The first 60 to 90 days are a learning and optimisation period. You should expect to reach peak efficiency around months 3 to 4 as we accumulate enough conversion data to drive AI bid optimisation effectively.
Do you manage Google Ads in all Australian cities?
Yes. We manage campaigns for businesses across Australia including Sunshine Coast, Brisbane, Gold Coast, Sydney, Melbourne, and all regional areas. All client work is done remotely.
Is there a lock-in contract?
No. We work on monthly agreements. We retain clients through results, not contracts. Most clients stay because their Google Ads ROI makes it an obvious decision to continue.

Also interested in social advertising? See our Meta Ads service for Facebook and Instagram campaigns. Or view the full Ads Management overview.

Get Started

Ready to run better ads?

Book a free strategy call. We will audit your current advertising, identify quick wins, and show you what AI-optimised campaigns can do for your business.