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Inbound & Outbound Voice AI — Powered by 11Labs + GoHighLevel

Your phone answers itself.
Your leads get called back.
You focus on the work.

Every missed call is a missed opportunity. Every lead that doesn't hear back within an hour is probably booking with someone else. Voice AI handles both — with a natural-sounding voice that qualifies, books, and follows up on your behalf. 24 hours a day.

Powered by 11Labs + GoHighLevel Sounds like a real person 24/7 availability
Hear it for yourself

Listen to a sample Voice AI call

This is what your customers hear when they call after hours — powered by 11Labs.

🎙️

Inbound Call Demo — After Hours Enquiry

Powered by 11Labs voice synthesis
The problem

The phone is costing you more than you think.

Think about last week. How many calls did you miss while you were on a job, in a meeting, or just busy? How many of those people called your competitor next?

And the leads sitting in your CRM that nobody has called back yet — how many of them will still be available when you get around to it?

Phone is still the highest-converting sales channel in most service industries. But for a 2–5 person business, keeping up with inbound calls and proactive follow-up is nearly impossible without the right system.

78% of customers buy from the first business that responds. Voice AI makes sure that's you — even at 9pm on a Wednesday.

Two modes. One system.

Inbound. Outbound. Always on.

Most businesses need both — handle every incoming call professionally, and make sure every lead gets followed up fast.

Inbound

Never miss another call

When someone calls your business and you can't answer, Voice AI picks up immediately — no hold music, no voicemail, no lost lead.

What it does

  • Greets callers naturally using your business name and an approved voice
  • Asks qualifying questions specific to your services
  • Captures contact details and reason for calling
  • Books appointments directly into your calendar
  • Notifies you in real time with a call summary and lead details
  • Handles after-hours calls with the same professionalism as business hours

Not a menu. Not a robot. A natural, conversational voice that sounds like a member of your team — powered by 11Labs.

Outbound

Follow up every lead automatically

For following up new enquiries, re-engaging past customers, or running appointment reminder campaigns — without anyone making calls manually.

What it does

  • Calls new leads within minutes of enquiry (speed-to-lead)
  • Runs follow-up campaigns on uncontacted or stale leads
  • Sends appointment reminders and confirmation calls
  • Re-engages lapsed customers with personalised outreach
  • Qualifies leads before they reach your calendar

Integrated with GHL — every call result (answered, voicemail, booked, not interested) is automatically logged and the pipeline updated.

What callers experience

Not what you'd expect from "automated."

Old-school IVR

"Press 1 for sales, press 2 for support, press 3 to repeat these options..."

Callers hang up. Leads are lost.

Generic voicemail

"You've reached [business name]. Please leave a message after the tone."

Most people don't leave messages. They call your competitor.

11Labs Voice AI

"Hi, thanks for calling [Business Name] — I'm here to help. Are you looking to book a [service], or do you have a question I can answer for you?"

Caller stays. Lead is captured. You're notified.

The numbers

The ROI is straightforward.

If you're paying $50 per lead on ads and missing 30% of inbound calls, Voice AI that recovers even half of those is ROI-positive in the first month.

And that's before you count the outbound follow-up — leads you already have, that just haven't been called yet.

Most businesses that implement Voice AI see it pay for itself within 30–60 days.

Monthly ad spend (example) $2,000
Cost per lead $50
Leads per month 40
Missed calls (est. 30%) 12 leads lost
Value of missed leads $600/month
Voice AI recovers half → saves $300/month minimum
What's included

Built, managed,
and optimised for you.

We handle the full setup — voice selection, script development, GHL integration, and ongoing performance management.

Book a Free Strategy Call
  • Voice AI configuration (inbound, outbound, or both)
  • Custom voice selection and approval (11Labs library)
  • Script development — tailored to your business and services
  • GHL integration — call logging, pipeline updates, lead notifications
  • Calendar booking integration (inbound)
  • After-hours handling setup
  • Monthly call performance review (volume, conversion, quality)
  • Ongoing script and conversation flow optimisation

Voice AI calls have a per-minute cost (11Labs + telephony) separate to our management fee. We'll provide a clear estimate based on your expected call volume on your strategy call.

Who it's for

Most valuable for businesses where phone equals revenue.

Best fit industries:

  • Trades and home services — high call volume, often on-site
  • Health and allied health — appointment-heavy, after-hours enquiries
  • Real estate and mortgage — hot leads that go cold within hours
  • Professional services — initial consultation scheduling
  • Any business running paid ads — speed-to-lead is critical

You'll get the most value if:

  • You miss calls regularly during business hours
  • You get after-hours enquiries you can't respond to until morning
  • You have leads in your CRM that haven't been contacted
  • Your team is too small to dedicate someone to phone follow-up
  • You're running ads and want to maximise every lead you're paying for
Results

What clients have seen

3 new clients
In first month from after-hours calls that would have gone to voicemail — Mortgage broking firm, Sunshine Coast
4 hrs → 4 mins
Response time improvement on inbound leads — Home improvement company running Facebook ads
40% fewer no-shows
After implementing outbound appointment reminder calls — Allied health clinic, Brisbane

Results vary by industry and call volume. We'll give you realistic expectations based on your specific situation on your strategy call.

FAQ

Common questions

Can't find what you're looking for? Book a call and we'll demo it live for you.

Book a call →

Will callers know they're talking to AI?

With 11Labs voice technology, the voice sounds natural and conversational. We're transparent about this if asked — but the quality is well above what people expect from automated systems. The goal is a great caller experience, not deception.

What happens when AI can't answer a question?

The system is configured with a clear escalation path — it notifies you immediately and, if necessary, tells the caller a team member will call them shortly. We build the scripts to handle this gracefully.

Can I choose the voice?

Yes. 11Labs has a large library of voices. We'll present options, let you listen to samples, and get your sign-off before going live.

Can it handle different service types or locations?

Yes. We build the conversation flow around your specific services, common questions, and booking requirements. Multiple locations or service lines can be handled with separate flows.

Do I need GoHighLevel?

The CRM integration and outbound follow-up runs through GHL. If you're not already on it, we'll set it up as part of onboarding — it's the platform most of our other services run on too.

Your next call could be answered right now.

Book a strategy call and we'll show you a live demo of Voice AI in action. We'll also look at how many calls and leads you're currently missing — and what that's costing you each month.