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Google & Facebook Ads + Automated Lead Follow-Up

Ads that actually convert.
Leads that actually
get followed up.

Most small businesses waste their ad budget because the campaign is average and the follow-up is non-existent. We fix both — with performance-managed ads and automated lead sequences that respond within minutes, not days.

Google & Facebook Automated lead follow-up included Monthly optimisation
The problem

The real reason your ads aren't working.

Ads failing is almost never about the platform. It's usually one of three things.

Problem 01

The targeting is wrong

You're paying to reach people who'll never buy. Generic audiences, no intent signals, money wasted on clicks that go nowhere.

Problem 02

The creative doesn't convert

A blurry photo, a generic headline, and a "learn more" button. Your competitor is running a specific offer, a clear proof point, and a direct CTA. Guess who wins.

Problem 03 — The big one

The leads get ignored

A potential customer fills in a form at 8pm on a Tuesday. Nobody calls until Wednesday afternoon. By then, they've booked someone else. 78% of customers buy from the first business that responds.

What we do differently

Ads built to win.
Follow-up that never sleeps.

Two systems working together — campaigns that attract the right people, and automation that converts them before they go cold.

📊

Campaign Management

Google Ads & Facebook/Meta Ads

  • Keyword research and negative keyword lists
  • Audience targeting and lookalike audiences
  • Ad creative direction — copy and image guidance
  • Conversion tracking via Google Tag Manager
  • A/B testing of ads, landing pages, and offers
  • Monthly performance reviews with plain-English reporting

Automated Lead Follow-Up

Powered by GoHighLevel

  • Instant SMS acknowledgement within 60 seconds of enquiry
  • Automated email with your key info and a booking link
  • 3–5 touch follow-up over 7 days if no response
  • Real-time notifications when leads are hot
  • CRM pipeline tracking so nothing falls through the cracks

Speed + persistence = more conversions from the same ad spend. You're not getting more leads — you're just converting the ones you're already paying for.

What's included

Full service.
No surprises.

Everything you need to run profitable ads and convert the leads they generate — managed for you end to end.

Book a Free Strategy Call
  • Campaign strategy and setup (Google Ads and/or Facebook/Meta Ads)
  • Ad copywriting and creative direction
  • Audience research and targeting build
  • Conversion tracking setup (Google Tag Manager + GHL)
  • GHL lead follow-up automation (SMS + email sequences)
  • Landing page or funnel build (or integration with existing)
  • Monthly reporting and optimisation calls
  • Ongoing campaign management and bid optimisation

Ad spend — the money that goes directly to Google or Meta — is separate to our management fee. We'll recommend a minimum spend based on your goals and market on your strategy call.

Who it's for

Best suited to businesses with a proven offer and a real margin.

Ads work best when you have:

  • A service or product that sells when people find it
  • Enough margin to justify paid acquisition
  • A phone or form that actually gets checked
Don't worry if you've tried ads before and they didn't work. That's actually the most common starting point — and usually the easiest problem to fix.

Industries we see strong results in:

  • Trades, construction and home services
  • Real estate and mortgage broking
  • Health, dental, and allied health
  • Professional services
  • Education and coaching
  • Automotive services
Results

What clients have seen

$4.20
Return per $1 spent — Home improvement company, Gold Coast (Google Ads, 3 months)
4% → 11%
Conversion rate improvement after adding automated follow-up — Sunshine Coast mortgage broker
31 leads
Qualified leads in 30 days — Facebook Ads campaign, allied health clinic, Brisbane

Results vary by industry, market, and ad spend. We'll give you a realistic expectation on your strategy call.

FAQ

Common questions

Can't find what you're looking for? Book a call and ask us directly.

Book a call →

Do I need a separate budget for ad spend?

Yes. Our fee covers strategy, setup, and management. Ad spend goes directly to Google or Meta. We'll help you determine the right budget for your market on the strategy call.

Can you manage just Google, or just Facebook?

Yes. Some businesses are better suited to one platform. We'll advise on the call and can manage either or both.

What if I already have campaigns running?

We'll audit them as part of your strategy call and tell you honestly what we'd keep, what we'd change, and what we'd cut.

How quickly will I see results?

Google Search ads typically produce results in the first 2–4 weeks. Facebook can take 3–6 weeks to optimise its algorithm. We'll set clear expectations for your specific situation.

Is the lead follow-up automation included?

Yes — it's a core part of our ads service. We don't run ads without proper follow-up in place because it wastes your budget.

Stop leaving leads on the table.

Book a free strategy call and we'll audit your current setup — or tell you exactly what a campaign built for your business would look like. No fluff. No commitment.