The switchboard quote you sent in March is still sitting there.
Electrical work is considered work. The customer takes weeks to decide, and in those weeks nothing arrives from you, so somebody else gets the job. We build the layer that keeps the conversation going while you are on site.
Your pipeline is not empty. It is full of quotes nobody went back to.
Ask an electrician where the business is going wrong and they will usually say leads. Go and count what is in their system and it is almost never leads.
Electrical quotes are slower than most trades. A switchboard upgrade, a rewire, a solar install, a commercial fit out: these are considered purchases. The customer gets two or three prices, thinks about it, talks to their partner or their board, and takes anywhere from two weeks to three months to decide.
During those weeks, what arrives from you? For most electrical businesses, nothing. The quote was sent, the job went into the CRM, and the next thing that happens is nothing at all. The customer does not decide against you. They decide without you.
In one audit we ran on a trade business, 241 quotes had been sent and never chased, worth $776,688, sitting an average of 222 days untouched. Those were not bad leads. Somebody had driven to every one of those sites, measured up, and priced the job. All of that cost was already spent.
The second leak is repeat work. Commercial clients need an electrician several times a year. If nothing from you reaches them between jobs, they will call whoever they can find when the next fault happens, and it will not be you, because you are not in front of them.
The office work that waits until you are off site.
The quote backlog
Every quote that went quiet gets a real sequence across SMS, email and phone, carrying proof and reviews rather than a bare just following up. It stops the moment they answer either way.
Commercial qualification
Which site, whose budget, what the compliance requirement is, who signs it off, when the shutdown window is. Written up before you spend a morning on a site visit.
Fault calls
Domestic fault calls need speed, not qualification. Those get answered fast, triaged, and put in front of you or booked, without going through a commercial intake.
Missed calls
A call that rings out while you are in a ceiling gets a text back inside a minute, and the conversation starts without you.
Certificates and paperwork
Prompted at the right point, attached to the job, sent to the customer and filed. The compliance judgement stays with you. The chasing does not.
Maintenance and repeat work
Past commercial clients get contacted on a sensible cycle so the next fault call comes to you rather than to whoever they found first.
What a full CRM reconciliation actually turns up.
837 enquiries in the CRM. Seven of them had been won.
This business was not short of leads. It was short of follow-up. We pulled every record out of their CRM and classified all 837 opportunities. 241 quotes had been sent and never chased, worth $776,688, sitting an average of 222 days untouched. Another 302 enquiries had never moved past the first stage at all, some for five months. Across the whole pipeline, only 42 records had been touched in the previous fortnight.
So we built the layer that does the chasing. Missed calls now get a text back inside a minute. An AI qualifier works the reply, finds out what the job actually is, writes it into the CRM and hands a written brief to a human. It never quotes and it never books. The quote backlog gets a real sequence carrying case studies and reviews instead of silence, capped daily so it goes out over a fortnight rather than in one blast. Alongside it runs a live report that attributes every inbound call to the tracking number that produced it, so the ad spend is finally answerable.
Figures from a full reconciliation of the client’s CRM, 837 opportunities across seven pipelines, pulled 23 July 2026. The call attribution report is live. Published without the client’s name.
Hard limits, agreed before anything goes live.
- Never gives a price, a rate, a range or a ballpark.
- Never issues, signs or interprets a compliance certificate.
- Never claims to be you or a licensed person.
- Never texts a do-not-contact record or a landline.
- Never sends outside the hours you set.
- Escalates anything urgent straight to your phone.
- Hands to a human on anger, warranty or anything unclear.
- Honours STOP before the model ever sees the message.
- Caps daily sends so a backlog goes out over a fortnight, not in one blast.
- Writes everything it learns into your records in plain words.
What electricians ask us.
Other pages worth reading.
Find out what your quote backlog is worth.
We will count the quotes sitting unanswered in your system, work out how old they are and what they are worth, and give you the number in writing. For most electrical businesses this is the largest and most recoverable number in the whole assessment.