Free tool
Lead Response Scorecard
Ten questions on how your business handles a new enquiry. Two minutes, no email required, and you get a score out of 100 plus the three areas costing you the most.
Question 1 of 10
A new enquiry lands through your website form. How quickly does a real reply go out?
Question 2 of 10
Somebody rings and nobody picks up. What happens next?
Question 3 of 10
An enquiry comes in at 8pm on a Saturday. What does that person experience?
Question 4 of 10
How many follow-up attempts are made before a lead is treated as dead?
Question 5 of 10
Is follow-up done on more than one channel?
Question 6 of 10
A quote goes out and the customer says nothing. What happens?
Question 7 of 10
Do you know exactly how many enquiries you received last month?
Question 8 of 10
Does every live lead have a named owner and a next action booked?
Question 9 of 10
When did you last run a proper campaign back over your old enquiries and dead quotes?
Question 10 of 10
Where do enquiries actually live?
Your result
The score is a self-assessment, not an audit. On the review we check what is actually happening rather than what is meant to happen, which is usually where the gap turns out to be bigger.
What the score means
Why these ten questions
Each one maps to a place we repeatedly find money sitting. Speed decides who gets the job. Missed calls and after-hours enquiries are paid clicks that leave no trace. Follow-up depth decides whether you ever reach the sale that was always going to take four attempts. And a database nobody contacts is revenue you already paid to acquire, twice over.